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If Your House Hasn’t Sold Yet, It May Be Overpriced

Posted by Corinne McCombs on December 14, 2023
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Is your home lingering on the market without attracting buyers? This is quite unusual, especially considering the current real estate landscape. Presently, the supply of available homes for sale remains significantly lower than the typical annual average. Consequently, potential buyers are faced with limited options, making your property a valuable commodity in a scarce inventory environment.

If your home hasn’t sold despite the reduced options for buyers, there might be a specific reason behind it. Let’s explore a potential obstacle that could be discouraging buyers: your asking price. Given the current scenario with higher mortgage rates placing strain on buyers’ budgets, there is an increased sensitivity to pricing. Adjusting your asking price might be a crucial step in attracting potential buyers in today’s market.  As a recent article from the Wall Street Journal (WSJ) says:

If you are serious about selling your home now, don’t get greedy with the asking price. This is still a seller’s home market as there simply aren’t enough affordable homes for sale in many parts of the country. But with average 30-year mortgage rates above 6%, buyers are much more price-sensitive than they were a year ago.”

Why Setting the Right Price Matters

 While aiming to optimize your investment return during the home selling process, it’s crucial to maintain a realistic perspective in light of current market conditions. The undeniable truth is that your house will only attract offers based on what potential buyers are willing to pay in the present market.

Grasping this reality can be challenging, particularly as emotions often run high throughout the selling journey, adding complexity to the situation. Living in a home for an extended period naturally fosters emotional connections, making it challenging to approach the process objectively.

Nevertheless, it’s vital to recognize that an inflated asking price can deter prospective buyers, causing them to dismiss your property without even considering it. If your house goes unnoticed, the likelihood of a successful sale diminishes.

To rekindle interest in your home, taking proactive steps is essential. This is where the expertise of a local real estate agent becomes invaluable. Utilizing data, they assess whether your property is appropriately priced for the local market. Considerations include the value of neighboring homes, prevailing market trends, buyer demand, and the overall condition of your house. By pinpointing the optimal price, a real estate agent helps attract potential buyers, facilitating the closure of this chapter and the commencement of your next one.

Bottom Line

While it’s true there aren’t that many homes available for sale right now, your home’s asking price still matters. And, if it’s not selling, it may be priced too high. Let’s connect to discuss your options.

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